Legal considerations applying to consumer decision making and purchase behavior

書誌事項

Legal considerations applying to consumer decision making and purchase behavior

volume editor, Maureen (Mimi) Morrin ; contributors, Jerre B. Swann, Aradhna Krishna, Glenn L. Christensen

(Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 6-7)

Sage, 2015

  • pt. 1
  • pt. 2

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注記

Set ISBN for "Jacob Jacoby": 9789351501244

Pt. 2. volume editor, Gita V. Johar ; contributors, C. Samuel Craig, Naresh K. Malhotra

Includes bibliographical references

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