Services marketing : integrating customer focus across the firm

Bibliographic Information

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

McGraw-Hill Education, c2018

7th ed

  • : hardback
  • : international ed

Available at  / 10 libraries

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Note

Revised edition of the authors' Services marketing, c2013

Includes index

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