Foundations of marketing

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Foundations of marketing

William M. Pride, O.C. Ferrell

Cengage Learning, c2017

7th ed., Student ed

Note

Previous ed.: 2015

Includes indexes

Details

• NCID: BB24905678
• ISBN:
  • 9781305405769
• LCCN: 2015944168
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxvi, 470, 10, 22 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing