The role of familiarity and knowledge in consumer behavior

Author(s)

Bibliographic Information

The role of familiarity and knowledge in consumer behavior

volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay Rao

（Legends in consumer behavior, . C. Whan Park / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2019

  • : HB

Available at  / 3 libraries

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Note

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

Related Books： 1-1 of 1

Details

  • NCID
    BB28378370
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Los Angeles
  • Pages/Volumes
    xlvi, 337 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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