Brucks, Merrie

ID:DA07431769

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  • The role of familiarity and knowledge in consumer behavior

    volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay Rao

    Sage 2019 Legends in consumer behavior . C. Whan Park / series editor, Jagdish N. Sheth ; v. 1

    : HB

    所蔵館3館

  • Price and brand name as indicators of quality dimensions

    Merrie Brucks, Valarie A. Zeithaml

    Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-130

    所蔵館7館

  • Advances in consumer research

    Eliazbeth C. Hirschman, Morris B. Holbrook editors

    Association for Consumer Research c1985-

    12 , 13 , 14 , 15 , 16 , 17 , 18 , 19 , 20 , 21 , 22 , 23 , 24 , 25 , 26 , 27 , 28 , 29 , 30 , 31 , 32 , 33 , 34 , 35 , 36 , 37 , 38 , 39 , 40 , 41 , 42 , 43 , 44

    所蔵館28館

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