The role of familiarity and knowledge in consumer behavior

Author(s)

• Park, C. Whan
• Sheth, Jagdish N.
• Sujan, Mita
• Brucks, Merrie
• Rao, Akshay

Bibliographic Information

The role of familiarity and knowledge in consumer behavior

volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay Rao

（Legends in consumer behavior, . C. Whan Park / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2019

• : HB

Note

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

• NCID: BB28378370
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xlvi, 337 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Park, C. Whan
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB16090295