Winning through platforms : how to succeed when every competitor has one

著者

• Moser, Ted
• Bloom, Charlotte
• Akhtar, Omar
• American Marketing Association

書誌事項

Winning through platforms : how to succeed when every competitor has one

by Ted Moser, Charlotte Bloom, Omar Akhtar ; [foreword by David Aaker]

Emerald Pub., 2024

• : print

注記

"American Marketing Association"--Cover

Includes bibliographical references (p. 311-335) and index

詳細情報

• NII書誌ID(NCID): BD08403276
• ISBN:
  • 9781804553015
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Leeds
• ページ数/冊数: xix, 355 p.
• 大きさ: 22 cm