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produced by Melanie Wallendorf and Russell Belk
Marketing Science Institute 1987
Videorecording (Videocassette)
Available at 1 libraries
Melanie Wallendorf, Gerald Zaltman
J. Wiley c1984 2nd ed
: pbk
Available at 22 libraries
Gerald Zaltman, Melanie Wallendorf
Wiley c1983 2nd ed Wiley series in marketing
est.
Wiley c1979 Wiley series in marketing
Available at 6 libraries
Wiley c1979 Theories in marketing series
Available at 33 libraries
edited by Melanie Wallendorf, Gerald Zaltman
Available at 24 libraries
volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour
Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3
: hb
Available at 8 libraries
