Kassarjian, Harold H.

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Kassarjian, Harold

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  • Attitude, identity, and influence

    volume editor, Jennifer Edson Escalas ; contributors, Harold H. Kassarjian, Richard J. Lutz, Darren W. Dahl

    Sage 2016 Legends in consumer behavior . James R. Bettman / series editor, Jagdish N. Sheth ; v. 6

    Available at 6 libraries

  • Marketing versus consumer research

    volume editor, Ronald Paul Hill ; contributors, Harold H. Kassarjian, Kent B. Monroe, John F. Sherry, Jr

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 13 . Macromarketing applications ; pt. 2

    Available at 4 libraries

  • Consumer behavior : conceptual foundations

    volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 1

    : hb

    Available at 24 libraries

  • Perspectives in consumer behavior

    Harold H. Kassarjian, Thomas S. Robertson

    Prentice Hall c1991 4th ed.

    Available at 25 libraries

  • Handbook of consumer behavior

    Thomas S. Robertson, Harold H. Kassarjian

    Prentice-Hall c1991

    Available at 41 libraries

  • 消費者行動

    P.D.ベネット, H.H.カサージアン著 ; 井関利明, 青池慎一訳

    ダイヤモンド社 1979.5

    Available at 92 libraries

  • Advances in consumer research : proceedings of the Association for Consumer Research ... annual conference

    Association for Consumer Research c1979-c1984

    v. 6 : 9th , v. 7 : 10th , v. 8 : 11th , v. 9 : 12th , v. 10 : 13th , v. 11 : 14th , index 1970-1979 , index for volumes 7-11

    Available at 11 libraries

  • Perspectives in consumer behavior

    [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson

    Scott, Foresman c1973 Rev. ed.

    Available at 20 libraries

  • Consumer behavior

    [by] Peter D. Bennett [and] Harold H. Kassarjian

    Prentice-Hall 1972] Prentice-Hall foundations of marketing series

    Available at 31 libraries

  • Perspectives in consumer behavior

    [edited by] Harold H. Kassarjian, Thomas S. Robertson

    Scott, Foresman c1968

    Available at 34 libraries

  • A study of selected opinion measurement techniques

    by Harold H. Kassarjian, Masao Nakanishi

    University of California 1967 Reprint / Bureau of Business and Economic Research no. 62

    Available at 1 libraries

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