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【Created on October 31, 2023】Integration of CiNii Books into CiNii Research
【Updated on April 2, 2025】Deletion of data provided by Nielsen Book Services UK

Cafferata, Patricia

ID:DA03116475

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Cognitive and affective responses to advertising

edited by Patricia Cafferata, Alice M. Tybout

Lexington Books c1989

Available at 16 libraries

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Tybout, Alice M.
American Psychological Association. Division of Consumer Psychology
Marketing Science Institute
Needham Harper Worldwide
Conference on Advertising and Consumer Psychology

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