Cognitive and affective responses to advertising

著者

• Cafferata, Patricia
• Tybout, Alice M.
• American Psychological Association. Division of Consumer Psychology
• Marketing Science Institute
• Needham Harper Worldwide
• Conference on Advertising and Consumer Psychology

書誌事項

Cognitive and affective responses to advertising

edited by Patricia Cafferata, Alice M. Tybout

Lexington Books, c1989

注記

Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA06718274
• ISBN:
  • 066914830X
• LCCN: 88016884
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: vii, 414 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC19 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects -- Congresses
  • LCSH : Consumer behavior -- Congresses