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edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
American Marketing Association c1985 Proceedings series / American Marketing Association
:pbk
Available at 24 libraries
edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
American Marketing Association c1983 Proceedings series / American Marketing Association
: pbk
Available at 23 libraries
by Alan R. Andreasen & Gregory D. Upah
Marketing Science Institute c1978 Report / Marketing Science Institute no. 78-110
Available at 8 libraries