Emerging perspectives on services marketing

著者

• Berry, Leonard L.
• Shostack, G. Lynn
• Upah, Gregory D.
• American Marketing Association

書誌事項

Emerging perspectives on services marketing

edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

• : pbk

タイトル別名

Services marketing

注記

"Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1982"--Pref

Bibliography: p. 142-144

詳細情報

• NII書誌ID(NCID): BA10445517
• ISBN:
  • 0877571619
• LCCN: 82020676
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: vi, 146 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD9980.5
  • DC19 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
• 親書誌ID:
  • BA01253220