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ゲーリー・ラッセル著 ; 田辺千幸訳
角川書店 2004.2
Available at 9 libraries
Gary J. Russell and Wagner A. Kamakura
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-101
Available at 5 libraries
Wagner A. Kamakura, Gary J. Russell
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-122
Available at 6 libraries
by J. Edward Russo, Richard Staelin, Gary J. Russell and Barbara L. Metcalf
Marketing Science Institute 1985 Report / Marketing Science Institute no. 85-100
