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Richard L. Oliver
M.E. Sharpe c2010 2nd ed
: cloth
Available at 27 libraries
McGraw-Hill 1997
Available at 3 libraries
Irwin/McGraw-Hill c1997 McGraw-Hill series in marketing
Available at 19 libraries
editors, Roland T. Rust, Richard L. Oliver
Sage Publications c1994
: cloth , : pbk
Available at 25 libraries
Richard L. Oliver, Barton A. Weitz
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-104
Available at 6 libraries