The History of advertising : 40 major books in facsimile
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The History of advertising : 40 major books in facsimile
Garland Pub
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"A Garland series"
Editor: Henry Assael, C. Samuel Craig
Related Books: 1-20 of 40
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1
- The advertising handbook
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S. Roland Hall
Garland Pub. 1986, c1921 The History of advertising : 40 major books in facsimile
alk. paper
Available at 15 libraries
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2
- The Relationship of advertising expenditures to sales : an anthology of classic articles
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edited by Avijit Ghosh, C. Samuel Craig
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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3
- Advertising ideas
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John Caples
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 15 libraries
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4
- Advertising, its principles and practice
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Harry Tipper ... [et al.]
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 15 libraries
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5
- Through many windows
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Helen Woodward
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 16 libraries
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6
- A comparative study of media exposure models
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Jean-Louis Chandon
Garland Pub. 1986, c1985 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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7
- Building newspaper advertising
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Jason Rogers
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 16 libraries
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8
- Printers' ink : fifty years, 1888-1938
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Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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9
- The Development of media models in advertising : an anthology of classic articles
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edited by C. Samuel Craig, Avijit Ghosh
Garland Pub. 1986, c1985 The History of advertising : 40 major books in facsimile
Available at 18 libraries
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10
- Repetition effects over the years : an anthology of classic articles
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edited by C. Samuel Craig, Brian Sternthal
Garland Pub. 1986 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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11
- Principles of advertising
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Daniel Starch
Garland Pub. [1985, c1923] The History of advertising : 40 major books in facsimile
alk. paper
Available at 15 libraries
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12
- The strategy of desire
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Ernest Dichter
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
alk. paper
Available at 19 libraries
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13
- The theory of advertising
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Walter Dill Scott
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
alk. paper
Available at 15 libraries
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14
- Radio as an advertising medium
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Warren B. Dygert
Garland 1985, c1939 The History of advertising : 40 major books in facsimile
alk. paper
Available at 16 libraries
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15
- Modern advertising
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Earnest Elmo Calkins, Ralph Holden
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
alk. paper
Available at 16 libraries
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16
- Psychology for advertisers
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D.B. Lucas, C.E. Benson
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
alk. paper
Available at 15 libraries
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17
- Papers of the American Association of Advertising Agencies 1927
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Garland 1985 The History of advertising : 40 major books in facsimile
Available at 16 libraries
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18
- Advertising, the social and economic problem
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George French
Garland 1985 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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19
- Successful direct-mail methods
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John K. Crippen
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
Available at 18 libraries
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20
- Advertising at the crossroads
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Max A. Geller
Garland 1985 The History of advertising : 40 major books in facsimile
Available at 17 libraries
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