Analytic approaches to product and marketing planning : proceedings of workshop

著者

• Shocker, Allan D.
• American Marketing Association
• Marketing Science Institute
• University of Pittsburgh. Graduate School of Business
• Workshop on Analytic Approaches to Product and Market Planning

書誌事項

Analytic approaches to product and marketing planning : proceedings of workshop

cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker

（Report / Marketing Science Institute, no. 79-104）

MSI, 1979

注記

Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA02961725
• LCCN: 81156177
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: viii, 492 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• 件名:
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Product management -- Congresses
• 親書誌ID:
  • BA07416951