Analytic approaches to product and marketing planning : proceedings of workshop

Author(s)

• Shocker, Allan D.
• American Marketing Association
• Marketing Science Institute
• University of Pittsburgh. Graduate School of Business
• Workshop on Analytic Approaches to Product and Market Planning

Bibliographic Information

Analytic approaches to product and marketing planning : proceedings of workshop

cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker

（Report / Marketing Science Institute, no. 79-104）

MSI, 1979

Note

Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh

Includes bibliographies

Details

• NCID: BA02961725
• LCCN: 81156177
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: viii, 492 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Product management -- Congresses
• Parent Bibliography ID:
  • BA07416951