Cognitive and affective responses to advertising

Author(s)

• Cafferata, Patricia
• Tybout, Alice M.
• American Psychological Association. Division of Consumer Psychology
• Marketing Science Institute
• Needham Harper Worldwide
• Conference on Advertising and Consumer Psychology

Bibliographic Information

Cognitive and affective responses to advertising

edited by Patricia Cafferata, Alice M. Tybout

Lexington Books, c1989

Note

Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide

Includes bibliographies and index

Details

• NCID: BA06718274
• ISBN:
  • 066914830X
• LCCN: 88016884
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: vii, 414 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects -- Congresses
  • LCSH : Consumer behavior -- Congresses