Cognitive and affective responses to advertising
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書誌事項
Cognitive and affective responses to advertising
Lexington Books, c1989
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注記
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide
Includes bibliographies and index