Straight talk about attitude research

Author(s)

• Chasin, Joseph
• American Marketing Association
• Attitude Research Conference

Bibliographic Information

Straight talk about attitude research

Joseph Chasin, editor

（Proceedings series / American Marketing Association）

American Marketing Association, 1982

• : pbk

Note

"Papers delivered to attendees at the AMA's 12th Annual Attitude Research Conference held at the Homestead in Hot Springs, Virginia from April 5-8, 1981"--Foreword

Includes bibliographies

Details

• NCID: BA06972552
• ISBN:
  • 0877571562
• LCCN: 81022916
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 225 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/343
• Subject Headings:
  • LCSH : Consumers -- Attitudes -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Attitude (Psychology) -- Congresses
• Parent Bibliography ID:
  • BA01253220