International marketing : managerial issues, research, and opportunities

Author(s)

• Kirpalani, V. H. (Vishnu H.)
• Marketing Science Institute
• American Marketing Association
• International Marketing Workshop (1983 : Cambridge, Mass.)

Bibliographic Information

International marketing : managerial issues, research, and opportunities

V.H. Kirpalani, ed

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

• pbk.

Note

"Proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association."

"International Marketing Workshop"--p. viii

Includes bibliographical references

Details

• NCID: BA07415008
• ISBN:
  • 0877571643
• LCCN: 83017134
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xv, 117 p.
• Size: 23 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220