Author(s)
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Marketing Science Institute
Marketing Science Institute
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MSI Report
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41
- Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
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Douglas Bowman and Das Narayandas
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-110 . working paper series
Available at 1 libraries
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42
- Relationship governance in a vertical network context
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Jan B. Heide and Kenneth H. Wathne
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-109 . working paper series
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43
- Driving customer equity : linking customer lifetime value to strategic marketing decisions
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Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-108 . working paper series
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44
- Building customer-based brand equity : a blueprint for creating strong brands
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Kevin Lane Keller
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-107 . working paper series
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45
- Marketing, corporate social initiatives, and the bottom line
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Lerzan Aksoy and Kiersten M. Elliott
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-106 . working paper series
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46
- Measuring consumer willingness to pay at the point of purchase
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Klaus Wertenbroch and Bernd Skiera
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-105 . working paper series
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47
- B2B e-commerce
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prepared by Katrina Hubbard
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-104 . working paper series
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48
- What to say when : advertising appeals in evolving markets
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Rajesh K. Chandy ... [et al.]
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-103 . working paper series
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49
- Examining the impact of destructive acts in marketing channel relationships
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Jonathan D. Hibbard, Nirmalya Kumar, and Louis W. Stern
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-102 . working paper series
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50
- Tigers and dragons : profiling high performance Asian firms
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Rohit Deshpandé, John U. Farley
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-101 . working paper series
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51
- Building corporate brands : an exploratory study
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Gabriel J. Biehal and Daniel A. Sheinin
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-100 . working paper series
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52
- 2000 report summaries collection
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Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-122 . Working paper series
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53
- Collecting and using market and marketing knowledge : December 7-8, 2000, The Registry Resort, Naples, Florida
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prepared by Marion Debruyne
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-121 . Working paper series
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54
- Getting returns from service quality : is the conventional wisdom wrong?
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Roland T. Rust, Christine Moorman
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-120 . Working paper series
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55
- Capabilities for forging customer relationships
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George S. Day
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-118 . working paper series
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56
- Marketing metrics
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prepared by Mariona Debruyne and Katrina Hubbard
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-119 . working paper series
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57
- Justifying profitable pricing
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Joel E. Urbany
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-117 . working paper series
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58
- Total market orientation, business performance, and innovation
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John C. Narver, Stanley F. Slater, and Douglas L. Maclachlan
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-116 . working paper series
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59
- A conceptual framework for understanding e-service quality : implications for future research and managerial practice
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Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-115 . working paper series
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60
- Global branding
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prepared by Pedro Sausa
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-114 . working paper series
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