Communication tomorrow : new audiences, new technologies, new media
著者
書誌事項
Communication tomorrow : new audiences, new technologies, new media
Praeger, 1990
- : hard
- : pbk
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注記
Bibliography: p. [279]-286
Includes index
内容説明・目次
内容説明
This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.
After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. Communication Tommorrow is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.
目次
Preface Communication Today The Information Society Media in Society New Audiences The New Technologies The New Newspapers New Magazines Narrowcasting Revisited Organizations as Laboratories The Wired Society Arrives The Market Responds Other Disciplines Communication Tomorrow Selected Bibliography Index
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