1990 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Parasuraman, A.
• American Marketing Association

Bibliographic Information

1990 AMA educators' proceedings : enhancing knowledge development in marketing

editors, A. Parasuraman ... [et al.]

（Proceedings series / American Marketing Association）

American Marketing Association, c1990

Other Title

Enhancing knowledge development in marketing

Note

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Includes bibliographical references and index

Details

• NCID: BA13107339
• LCCN: 86643031
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xiv, 402 p.
• Size: 28 cm
• Classification:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220