Consumerism, new challenges for marketing

著者

• Kangun, Norman
• Richardson, Lee
• American Marketing Association

書誌事項

Consumerism, new challenges for marketing

edited by Norman Kangun, Lee Richardson

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

注記

Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA14351437
• ISBN:
  • 0877570973
• LCCN: 77007370
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: v, 214 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HC110.C63
  • DC : 381/.3
• 件名:
  • LCSH : Consumer protection -- United States -- Congresses
  • LCSH : Marketing -- Social aspects -- United States -- Congresses
• 親書誌ID:
  • BA01253220