Multinational product management

Author(s)

• Keegan, Warren J.
• Mayer, Charles S.
• Marketing Science Institute
• American Marketing Association

Bibliographic Information

Multinational product management

edited by Warren J. Keegan and Charles S. Mayer

（Proceedings series / American Marketing Association）

American Marketing Association, c1977

Note

Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association

Includes bibliographical references

Details

• NCID: BA18229661
• ISBN:
  • 0877570922
• LCCN: 77005569
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: vi, 184 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.8/4
• Subject Headings:
  • LCSH : Product management -- Congresses
  • LCSH : Export marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220