Price and brand name as indicators of quality dimensions

Author(s)

• Brucks, Merrie
• Zeithaml, Valarie A.
• Marketing Science Institute

Bibliographic Information

Price and brand name as indicators of quality dimensions

Merrie Brucks, Valarie A. Zeithaml

（Report / Marketing Science Institute, no. 91-130）

Marketing Science Institute, c1991

Note

Bibliography: p. 32-35

Details

• NCID: BA20423929
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951