Advertising language : a pragmatic approach to advertisements in Britain and Japan

書誌事項

Advertising language : a pragmatic approach to advertisements in Britain and Japan

Keiko Tanaka

Routledge, 1999

  • : pbk

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注記

Bibliography: p. 134-143

Includes index

"First published 1994"

"First published in paperback 1999"

内容説明・目次

内容説明

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

目次

1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women

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