Author(s)
Bibliographic Information
Foundations and trends [R] in marketing
now Publishers
- Other Title
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Foundations and trends in marketing
FnT MKT
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1
- Studying healthcare from a marketing perspective
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Dawn Iacobucci, Deidre Popovich
now Publishers c2022 Foundations and trends [R] in marketing 15:2
Available at 1 libraries
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2
- Privacy and consumer empowerment in online advertising
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W. Jason Choi, Kinshuk Jerath
now Publishers c2022 Foundations and trends [R] in marketing 15:3
Available at 1 libraries
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3
- Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era
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Alvin J. Silk, Ernst R. Berndt
now Publishers c2021 Foundations and trends [R] in marketing 15:1
Available at 1 libraries
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4
- Brands : an integrated marketing, finance, and societal perspective
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Bobby J. Calder
now Publishers c2020 Foundations and trends [R] in marketing 14:4
Available at 1 libraries
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5
- Machine learning in marketing : overview, learning strategies, applications, and future developments
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Vinicius Andrade Brei
now Publishers c2020 Foundations and trends [R] in marketing 14:3
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6
- Crowdfunding platforms : ecosystem and evolution
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Yee Heng Tan, Srinivas K. Reddy
now Publishers c2020 Foundations and trends [R] in marketing 14:2
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7
- A practical approach to sales compensation : what do we know now? what should we know in the future?
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Doug J. Chung, Byungyeon Kim, Niladri B. Syam
now Publishers c2020 Foundations and trends [R] in marketing 14:1
Available at 1 libraries
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8
- A chronology of health care marketing research
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Dawn Iacobucci
now Publishers c2019 Foundations and trends [R] in marketing 13:2-4
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9
- Measurement in marketing
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Hans Baumgartner, Bert Weijters
now Publishers c2019 Foundations and trends [R] in marketing 12:4
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10
- Structural models of the prescription drug market
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Andrew T. Ching, Manuel Hermosilla, Qiang Liu
now Publishers c2019 Foundations and trends [R] in marketing 13:1
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11
- The impact of risk communication on consumption and consumer well-being
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Ingrid M. Martin, David W. Stewart
now Publishers c2019 Foundations and trends [R] in marketing 12:3
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12
- Consumer culture theory : development, critique, application and prospects
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Eric Arnould ... [et al.]
now Publishers c2019 Foundations and trends [R] in marketing 12:2
Available at 1 libraries
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13
- Multichannel retailing : a review and research agenda
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Huan Liu, Lara Lobschat, Peter C. Verhoef
now Publishers c2018 Foundations and trends [R] in marketing 12:1
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14
- Modeling dynamic relations among marketing and performance metrics
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Koen H. Pauwels
now Publishers c2018 Foundations and trends [R] in marketing 11:4
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15
- Sales force compensation : trends and research opportunities
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Dominique Rouziès, Vincent Onyemah
now Publishers c2018 Foundations and trends [R] in marketing 11:3
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16
- Consumer informational privacy : current knowledge and research directions
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Frank T. Beke, Felix Eggers, Peter C. Verhoef
now Publishers c2018 Foundations and trends [R] in marketing 11:1
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17
- From doubt to functionality : an imagery story
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Rashmi Adaval
now Publishers c2018 Foundations and trends [R] in marketing 11:2
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18
- Entertainment marketing
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Natasha Zhang Foutz
now Publishers c2017 Foundations and trends [R] in marketing 10:4
Available at 1 libraries
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19
- The cultural meanings of brands
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Carlos J. Torelli, Maria A. Rodas, Jennifer L. Stoner
now Publishers c2017 Foundations and trends [R] in marketing 10:3
Available at 1 libraries
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20
- Ethnography for marketing and consumer research
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Alladi Venkatesh ... [et al.]
now Publishers c2017 Foundations and trends [R] in marketing 10:2
Available at 1 libraries
