Legends in marketing

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Legends in marketing

Sage

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関連文献: 88件中  1-20を表示

  • 1 / 5
  • Planned social change and the diffusion of innovation

    volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]

    Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 1

    : hb

    所蔵館8館

  • Marketing research

    volume editor, Joel Huber ; contributor, Naresh K. Malhotra

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 6

    : hb

    所蔵館4館

  • Conjoint analysis : applications

    volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. Moskowitz

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 5

    : hb

    所蔵館4館

  • Conjoint analysis : advanced methods

    volume editors, Abba M. Krieger, Eric T. Bradlow ; contributors, Robert J. Meyer ... [et al.]

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 4

    : hb

    所蔵館4館

  • Conjoint analysis : the pioneering years

    volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. Rao

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 3

    : hb

    所蔵館4館

  • Clustering and segmentation

    volume editors, Yoram "Jerry" Wind, Arun K. Jain ; contributors, Howard R. Moskowitz, Phipps Arabie, Frank J. Carmone

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 2

    : hb

    所蔵館4館

  • Multidimensional scaling and positioning

    volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel Wedel

    Sage 2017 Legends in marketing . Paul E. Green / series editor, Jagdish N. Sheth ; v. 1

    : hb

    所蔵館4館

  • Marketing in the firm and society

    volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 7

    : hb

    所蔵館5館

  • Innovation and growth

    volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 6

    : hb

    所蔵館5館

  • Strategic management

    volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 5

    : hb

    所蔵館5館

  • Organizational orientation and capabilities

    volume editor, Frederick Webster, Jr. ; contributors, Ajay K. Kohli, Philip Kotler, G. Tomas M. Hult

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 4 . Strategic marketing

    : hb

    所蔵館5館

  • Assessing and formulating strategy

    volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 3 . Strategic marketing

    : hb

    所蔵館5館

  • Competitive markets : structure and behavior

    volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary Labkin

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 2

    : hb

    所蔵館5館

  • Customer and consumer insights

    volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 1

    : hb

    所蔵館5館

  • Research methods

    volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. Rao

    Sage 2015 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 9

    : hb

    所蔵館4館

  • The future of marketing

    volume editor, George S. Day ; contributors, Philip Kotler, David J. Reibstein, Frederick E. Webster

    Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 8

    : hb

    所蔵館7館

  • Marketing research and modeling

    volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. Steckel

    Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 7

    : hb

    所蔵館7館

  • Global marketing

    volume editor, Arun K. Jain ; contributors, Roger J. Calantone ... [et al.]

    Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 6

    : hb

    所蔵館7館

  • Market segmentation

    volume editor, David R. Bell ; contributors, Jehoshua Eliashberg, Sunil Gupta, Gary L. Lilien

    Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 5

    : hb

    所蔵館7館

  • Marketing strategy

    volume editor, David J. Reibstein ; contributors, George S. Day, Dominique Hanssens, Christine Moorman

    Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 4

    : hb

    所蔵館7館

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詳細情報

  • NII書誌ID(NCID)
    BB02660500
  • LCCN
    2010000158
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    und
  • 出版地
    Los Angeles
  • 分類
  • 件名
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