著者
書誌事項
Legends in marketing
Sage
この図書・雑誌をさがす
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41
- Retailing : market and firm level
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volume editor, Praveen Kopalle ; contributors, Rajiv P. Dant ... [et al.]
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 1 : HB
所蔵館12館
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42
- The social and ethical side of marketing
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volume editor, Paul N. Bloom ; contributors, Sonya A. Grier, Patrick E. Murphy, Kash Rangan
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 9 : HB
所蔵館25館
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43
- Broadening the concept and applications of marketing
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volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 8 : HB
所蔵館25館
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44
- Marketing in the new economy
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volume editor, Patrick J. Duparcq ; contributors, Patrick J. Duparcq ... [et al.]
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 7 : HB
所蔵館25館
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45
- Globalization and international marketing competition
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volume editors, Michael R. Czinkota, Charles J. Skuba ; contributors, Michael R. Czinkota ... [et al.]
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 6 : HB
所蔵館25館
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46
- Strategic marketing
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volume editors, Glen Urban ... [et al.] ; contributors, John Roberts ... [et al.]
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 5 : HB
所蔵館25館
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47
- Improving the role and practice of marketing
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volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館25館
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48
- Creating and managing the product mix
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volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 3 : HB
所蔵館25館
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49
- Analytical marketing
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volume editor, Robert C. Blattberg ; contributors, Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 2 : HB
所蔵館25館
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50
- Marketing theory and orientations
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volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]
SAGE 2012 Legends in marketing . Philip Kotler / series editor,
Jagdish N. Sheth ; v. 1 : HB
所蔵館25館
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51
- The research tradition period
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volume editor, Dennis B. Arnett ; contributors, Roger A. Layton, Sreedhar Madhavaram, Stanley J. Shapiro
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 10 . Resource-advantage theory : HB
所蔵館20館
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52
- The development period
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volume editor, O.C. Ferrell ; contributors, Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 9 . Resource-advantage theory : HB
所蔵館20館
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53
- Relationship marketing
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volume editor, Robert M. Morgan ; contributors, F. Robert Dwyer ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 8 : HB
所蔵館20館
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54
- Marketing management and strategy
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volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 7 : HB
所蔵館20館
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55
- The research tradition period
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volume editor, John R. Sparks ; contributors, Linda Ferrell ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 6 . Macromarketing, ethics, and social responsibility : HB
所蔵館20館
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56
- The development period
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volume editor, Scott J. Vitell ; contributors, Tine De Bock ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 5 . Macromarketing, ethics, and social responsibility : HB
所蔵館20館
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57
- Channels of distribution
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volume editor, James R. Brown ; contributors, Adel I. El-Ansary ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館20館
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58
- Controversies in marketing
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volume editor, Roy D. Howell ; contributors, Kimberly B. Boal ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 3 . Marketing theory . Philosophy of science : HB
所蔵館20館
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59
- Foundations of marketing
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volume editor, Jagdip Singh ; contributors, Carol Azab ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 2 . Marketing theory . Philosophy of science : HB
所蔵館20館
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60
- The nature and scope of marketing
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volume editor, Paul Busch ; contributors, John F. Gaski ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor,
Jagdish N. Sheth ; v. 1 . Marketing theory : HB
所蔵館20館
