Legends in marketing

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Legends in marketing

Sage

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  • 4 / 5
  • Management information systems, technology, and marketing

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  • Ethics, quality of life, and pedagogy

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  • Marketing of services : retailing and health care

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  • International and cross-cultural marketing

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  • Marketing management and policy

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  • Consumer behavior : attitude, intention, and choice behavior

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  • Consumer behavior : information processing and decision making

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  • Research methodology : research design and data analysis

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  • Pricing management and practice

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  • Models, theory, and methods

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    Sage 2011 Legends in marketing . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 5

    : HB

    Available at 23 libraries

  • Price fairness

    volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell

    Sage 2011 Legends in marketing . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 4

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  • The price-quality-value relationship

    volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithaml

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  • Comparative price advertising

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    Sage 2011 Legends in marketing . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2

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  • Processing of price information

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    Sage 2011 Legends in marketing . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 1

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  • Relationship marketing

    volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.]

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 8

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    Available at 24 libraries

  • Organizational buyer behavior

    volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.]

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 7

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  • Managerial marketing : current thought

    volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.]

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 6

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    Available at 24 libraries

  • Managerial marketing : the early years

    volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.]

    Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 5

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  • 4 / 5

Details

  • NCID
    BB02660500
  • LCCN
    2010000158
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    und
  • Place of Publication
    Los Angeles
  • Classification
  • Subject Headings
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