著者
書誌事項
Legends in marketing
Sage
この図書・雑誌をさがす
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61
- Management information systems, technology, and marketing
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volume editors, Sung S. Kim, Alka V. Citrin ; contributors, Rajdeep Grewal ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 9 : hb
所蔵館17館
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62
- Ethics, quality of life, and pedagogy
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volume editor, Gina L. Miller ; contributors, O.C. Ferrell ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 8 : hb
所蔵館17館
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63
- Marketing of services : retailing and health care
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volume editors, Charla Mathwick, Neale Martin ; contributors, J. Ronald E. Goldsmith ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 7 : hb
所蔵館17館
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64
- International and cross-cultural marketing
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volume editor, Francis M. Ulgado ; contributors, John B. Ford ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 6 : hb
所蔵館17館
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65
- Marketing management and policy
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volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 5 : hb
所蔵館17館
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66
- Consumer behavior : attitude, intention, and choice behavior
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volume editor, Tracey M. King ; contributors, Merrie L. Brucks ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 4 : hb
所蔵館17館
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67
- Consumer behavior : information processing and decision making
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volume editor, Ashutosh R. Patil ; contributors, Richard P. Bagozzi ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 3 : hb
所蔵館17館
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68
- Research methodology : research design and data analysis
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volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 2 : hb
所蔵館17館
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69
- Research methodology : conjoint analysis, multidimensional scaling, and related techniques
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volume editor, James Agarwal ; contributors, Wayne S. DeSarbo ... [et al.]
Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor,
Jagdish N. Sheth ; v. 1 : hb
所蔵館17館
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70
- Pricing management and practice
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volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 7 : HB
所蔵館23館
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71
- Models, theory, and methods
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volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 6 : HB
所蔵館23館
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72
- Research in consumer behavior
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volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 5 : HB
所蔵館23館
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73
- Price fairness
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volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館23館
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74
- The price-quality-value relationship
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volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithaml
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 3 : HB
所蔵館23館
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75
- Comparative price advertising
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volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 2 : HB
所蔵館23館
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76
- Processing of price information
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volume editor, Chezy Ofir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer
Sage 2011 Legends in marketing . Kent B. Monroe / series editor,
Jagdish N. Sheth ; v. 1 : HB
所蔵館23館
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77
- Relationship marketing
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volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 8 : hb
所蔵館24館
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78
- Organizational buyer behavior
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volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 7 : hb
所蔵館24館
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79
- Managerial marketing : current thought
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volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 6 : hb
所蔵館24館
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80
- Managerial marketing : the early years
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volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 5 : hb
所蔵館24館
