著者
書誌事項
Legends in marketing
Sage
この図書・雑誌をさがす
-
21
- Product and new product management
-
volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 3 : hb
所蔵館7館
-
22
- Consumer behavior
-
volume editor, Barbara E. Kahn and Robert J. Meyer ; contributors, John Deighton, Arun K. Jain, David Schmittlein
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 2 : hb
所蔵館7館
-
23
- Organizational buying behavior
-
volume editor, Robert J. Thomas ; contributors, Wesley J. Johnston, Robert E. Spekman, Arch G. Woodside
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 1 : hb
所蔵館7館
-
24
- Internal marketing, research approach, and other works
-
volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 8 : HB
所蔵館22館
-
25
- Marketing communication
-
volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan ... [et al.]
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 7 : HB
所蔵館22館
-
26
- Marketing theory
-
volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.]
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 6 : HB
所蔵館22館
-
27
- Relationship marketing
-
volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard Varey
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 5 : HB
所蔵館22館
-
28
- Service quality
-
volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Jr., Gary L. Frankwick, Dwayne D. Gremler
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館22館
-
29
- Service logic
-
volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj Storbacka
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 3 : HB
所蔵館22館
-
30
- Service management
-
volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen Wirtz
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 2 : HB
所蔵館22館
-
31
- Service marketing
-
volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson
Sage 2013 Legends in marketing . Christian Grönroos / series editor,
Jagdish N. Sheth ; v. 1 : HB
所蔵館22館
-
32
- Customer relationship management
-
volume editor, Denish Shah ; contributors, Lerzan Aksoy, Morten Holm, Timothy Keiningham
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 10 : HB
所蔵館12館
-
33
- Business-to-business
-
volume editor, Rajdeep Grewal ; contributors, Mahima Hada, Jean L. Johnson, William T. Ross, Jr
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 9 : HB
所蔵館12館
-
34
- Marketing strategy : customer
-
volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran, Anita Luo, Joseph Pancras
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 8 所蔵館12館
-
35
- Marketing strategy : firm
-
volume editor, Raji Srinivasan ; contributors, Shankar Ganesan, Alexander Krasnikov, Girish Ramani
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 7 : HB
所蔵館12館
-
36
- Marketing research : new methodology
-
volume editor, J. Andrew Petersen ; contributors, Morris George, Charlotte H. Mason, Peter C. Verhoef
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 6 : HB
所蔵館12館
-
37
- Marketing research : applications
-
volume editor, Robert P. Leone ; contributors, Timothy Bohling, Werner Reinartz, S. Sriram
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 5 : HB
所蔵館12館
-
38
- Forecasting in marketing
-
volume editor, Kay Peters ; contributors, Roderick J. Brodie, Timothy B. Heath, Kalyan Raman
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館12館
-
39
- International marketing
-
volume editor, Daniel C. Bello ; contributors, Esra Gençtürk, David A. Griffith, Kelly Hewett
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 3 : HB
所蔵館12館
-
40
- Retailing : store and customer level
-
volume editor, Michael Levy ; contributors, Dhruv Grewal, Kiran Karande, Anne L. Roggeveen
Sage 2012 Legends in marketing . V. Kumar / series editor,
Jagdish N. Sheth ; v. 2 : HB
所蔵館12館