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Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
McGraw-Hill c1994 2nd ed., international ed. McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series
alk. pa.
Available at 2 libraries
McGraw-Hill c1994 2nd ed McGraw-Hill series in marketing
Available at 7 libraries
McGraw-Hill c1986 McGraw-Hill series in marketing
: pbk
Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida
Dow Jones-Irwin c1986
Available at 14 libraries
edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr
Dryden Press c1977 2nd ed
Available at 5 libraries
[by] Albert H. Dunn, Eugene M. Johnson [and] David L. Kurtz
General Learning Press [1974] General Learning Press marketing series
Available at 4 libraries
Albert H. Dunn, Eugene M. Johnson
General Learning Press c1973