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W. Ronald Lane, Karen Whitehill King, Tom Reichert
Prentice Hall c2011 18th ed
Prentice-Hall international editions
Available at 3 libraries
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Pearson/Prentice Hall c2005 16th ed
Available at 7 libraries
J. Thomas Russell, W. Ronald Lane
Prentice Hall c2002 15th ed., intern. ed
: pbk
Available at 11 libraries
Prentice Hall c2002 15th ed
Available at 4 libraries
Prentice Hall c1999 14th ed
: International ed.
Available at 12 libraries
Prentice Hall c1996 13th ed The Prentice-Hall series in marketing
: pbk.
Prentice-Hall c1993 12th ed.
Prentice-Hall 1989 11th ed The Prentice-Hall series in marketing
J. Thomas Russell, Glenn Verrill, W. Ronald Lane
Prentice Hall c1988 10th ed
Available at 2 libraries
Thomas Russell, Glenn Verrill
Prentice-Hall c1986 9th ed The Prentice-Hall series in marketing
by Otto Kleppner
T.M.C. Press 1985
Available at 6 libraries
Otto Kleppner
Garland Pub. 1985 The History of advertising : 40 major books in facsimile
Available at 13 libraries
Otto Kleppner, Thomas Russell, Glenn Verrill
Prentice-Hall c1983 8th ed The Prentice-Hall series in marketing
Otto Kleppner ; with the collaboration of Norman A.P. Govoni
Prentice-Hall c1979 7th ed
Otto Kleppner ; with the collaboration of Stephen A. Greyser
Prentice-Hall c1973 6th ed
Available at 1 libraries
edited by Otto Kleppner, Irving Settel
Prentice-Hall c1970
Available at 9 libraries
United States Armed Forces Institute : Prentice-Hall c1950
Prentice-Hall : Bailey & Swinfen 1950 4th ed
Prentice-Hall c1941 3rd ed.
Available at 21 libraries
International Textbook c1938