ID:DA02164177
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Roger A. Kerin, Robert A. Peterson
Pearson/Prentice Hall c2004 10th ed
: pbk
Available at 12 libraries
Roger A. Kerin ... [et al.]
McGraw-Hill/Irwin c2003 7th ed. Irwin/McGraw-Hill series in marketing
Available at 3 libraries
Prentice Hall c2001 9th ed.
: hbk
Prentice Hall c1998 8th ed
Available at 9 libraries
Prentice Hall c1995 7th ed
Available at 13 libraries
Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius
Irwin c1994 4th ed.
Allyn and Bacon c1993 6th ed, International Student Edition
Available at 1 libraries
Allyn and Bacon c1993 6th ed
Available at 5 libraries
Eric N. Berkowitz, Roger A. Kerin, William Rudelius
Irwin c1992 3rd ed
Available at 19 libraries
Allyn and Bacon c1990 5th ed, International student ed
Available at 2 libraries
Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Allyn & Bacon c1990
International student ed
Available at 16 libraries
Allyn and Bacon c1990 5th ed
Irwin 1989 2nd, international student ed.
Irwin 1989 2nd ed
Available at 17 libraries
Allyn and Bacon c1987 4th ed
: international ed
[edited by] Roger A. Kerin, Robert A. Peterson
Allyn and Bacon c1983 2nd ed
Available at 20 libraries
Allyn and Bacon c1980
Available at 11 libraries
Allyn and Bacon c1978
Available at 7 libraries
