ID:DA02164235
Peterson, Robert A. (Robert Allen)
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Roger A. Kerin, Robert A. Peterson
Allyn and Bacon c1987 4th ed
: international ed
Available at 13 libraries
edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson
Lexington Books c1986
Available at 21 libraries
Vijay Mahajan, Robert A. Peterson
Sage Publications c1985 Sage university papers series . Quantitative applications in the social sciences ; no. 07-048
: pbk
Available at 57 libraries
[edited by] Roger A. Kerin, Robert A. Peterson
Allyn and Bacon c1983 2nd ed
Available at 20 libraries
Robert A. Peterson
Business Publications 1982
Available at 2 libraries
Available at 5 libraries
Allyn and Bacon c1978
Available at 7 libraries
American Marketing Association c1977 Monograph series - American Marketing Association #6
Available at 12 libraries