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C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen Weiss
Wiley c2016
: hardcover
Available at 2 libraries
Deborah J. Maclnnis, Ambar G. Rao, and Allen M. Weiss
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-104 . working paper series
Available at 1 libraries
Allen M. Weiss, Erin Anderson
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-109
Available at 6 libraries
by Allen M. Weiss and George John
Marketing Science Institute 1989 Report / Marketing Science Institute no. 89-110