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edited by Jacob E. Gersen, Joel H. Steckel
Cambridge University Press 2023
: hardback
Available at 1 libraries
volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. Steckel
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 7
: hb
Available at 7 libraries
Vithala R. Rao, Joel H. Steckel
Addison-Wesley c1998
Available at 23 libraries
Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
Available at 19 libraries
Vicki G. Morwitz, Joel H. Steckel, Alok Gupta
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-112
Available at 2 libraries
Vithala R. Rao and Joel H. Steckel
Irwin c1995
Available at 8 libraries