著者
書誌事項
Marketing Science Institute. Series of books
Allyn and Bacon
- タイトル別名
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Series of books / Marketing Science Institute
この図書・雑誌をさがす
関連文献： 7件中 1-7を表示
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1
- Advertising measurement and decision making
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by Homer M. Dalbey, Irwin Gross, and Yoram Wind ; edited and directed by Patrick J. Robinson
Allyn & Bacon c1968 Marketing Science Institute. Series of books
所蔵館13館
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2
- Comparative analysis for international marketing
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prepared under the direction of Bertil Liander ; with contributions by Vern Terpstra, Michael Y. Yoshino [and] A.A. Sherbini
Allyn and Bacon c1967 Marketing Science Institute. Series of books
所蔵館12館
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3
- Personal selling in a modern perspective
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[by] Patrick J. Robinson [and] Bent Stidsen
Allyn and Bacon c1967 Marketing Science Institute. Series of books
所蔵館11館
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4
- Brand policy determination
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Victor J. Cook and Thomas F. Schutte
Allyn and Bacon c1967 Marketing Science Institute. Series of books
所蔵館8館
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5
- Experiments on the value of information in simulated marketing environments
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[by] Paul E. Green, Patrick J. Robinson and Peter T. Fitzroy
Allyn and Bacon c1967 Marketing Science Institute. Series of books
所蔵館13館
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6
- Promotional decisions using mathematical models
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prepared under the direction of Patrick J. Robinson ; contributing authors, James C. Becknell, Jr. ... [et al.]
Allyn and Bacon 1967 Marketing Science Institute. Series of books
所蔵館12館
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7
- Industrial buying and creative marketing
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[by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind
Allyn & Bacon [1967] Marketing Science Institute. Series of books
所蔵館10館
