International marketing : managerial issues, research, and opportunities

著者

• Kirpalani, V. H. (Vishnu H.)
• Marketing Science Institute
• American Marketing Association
• International Marketing Workshop (1983 : Cambridge, Mass.)

書誌事項

International marketing : managerial issues, research, and opportunities

V.H. Kirpalani, ed

（Proceedings series / American Marketing Association）

American Marketing Association, c1983

• pbk.

注記

"Proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association."

"International Marketing Workshop"--p. viii

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA07415008
• ISBN:
  • 0877571643
• LCCN: 83017134
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xv, 117 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Congresses
• 親書誌ID:
  • BA01253220