Advances in international marketing : a research annual
著者
書誌事項
Advances in international marketing : a research annual
JAI Press, c1986-
- v. 1. 1986
- v. 2. 1987
- v. 4. 1990
- v. 8. 1996
- タイトル別名
-
Advances in international marketing
大学図書館所蔵 件 / 全60件
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v. 2 198710278601, v. 4. 199010235088, v. 8. 199610291905 -
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注記
Includes bibliographical references and indexes
子書誌あり
内容説明・目次
- 巻冊次
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v. 8. 1996 ISBN 9780762301645
内容説明
目次
- Introduction: export and internationalization research - enrichment and challenges. Part 1 Internationalization and export performance: the born global firm - a challenge to traditional internationalization theory, Gary A. Knight and S. Tamer Cavusgil
- export strategies and export performance - an empirical investigation of a products/markets typology, Catherine N. Axinn et al
- linking business relationships to marketing strategy and export performance - a proposed conceptual framework, Felicitas U. Evangelista
- assessing export performance measurement, Paul Matthyssens and Pieter Pauwels. Part 2 Researching and adapting to export conditions: instrumental, conceptual and symbolic UST of export information - an explanatory study of UK firms, Admaantios Diamantopoulos and Anne L. Souchan
- determining cross-cultural metric equivalence in survey research - a new statistical test, Michael R. Mullen et al
- export pricing strategy-performance relationship - a conceptual framework, M.B. Byers and S. Tamer Cavusgil
- the harmonization of export controls in the European Union, Lothar Weinland.
- 巻冊次
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v. 4. 1990 ISBN 9781559381284
内容説明
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