The measurement of meaning
著者
書誌事項
The measurement of meaning
（Illini books, IB-47）
University of Illinois Press, 1967, c1957
- : pbk
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注記
Some printings have no series number
Bibliography: p. [336]-342
Includes index
内容説明・目次
内容説明
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
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