書誌事項

Multinational product management

edited by Warren J. Keegan and Charles S. Mayer

(Proceedings series / American Marketing Association)

American Marketing Association, c1977

大学図書館所蔵 件 / 19

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注記

Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association

Includes bibliographical references

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