著者
書誌事項
Preliminary research report
Marketing Science Institute
この図書・雑誌をさがす
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41
- Family influences on adolescent consumer behavior
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Scott Ward and Thomas S. Robertson
Marketing Science Institute [1970] Working paper , Preliminary research report
所蔵館1館
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42
- Evaluating the effects of variations in package sizes : a theoretical approach
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by Lawrence Friedman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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43
- Communication research and advertising practice
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by Scott Ward
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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44
- Calculating the reach and frequency of TV schedules : a theoretical approach
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by Lawrence Friedman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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45
- Allocating marketing expenditures : a budget forecasting procedure
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by Lawrence Friedman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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46
- A variable budgeting system for consumer advertising
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by Lawrence Friedman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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47
- A review of flow analysis as a measure of marketing performance
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Susan Douglas
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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48
- A note on advertising communications technology : present and prospective
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by Wallace Feldman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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49
- New directions for advertising pretesting research
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by Michael L. Ray, Scott Ward, Jerome B. Reed
Marketing Science Institute [197-] Working paper , Preliminary research report
所蔵館3館
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50
- Individual difference models in multidimensional scaling : an empirical comparison
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by Paul E. Green and Thomas W. Morris
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館3館
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51
- How can research contribute to improved "marketing" in non-business organizations?
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Robert D. Buzzell
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館3館
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52
- Distributed lag models of response to a communications mix
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by David B. Montgomery, Alvin J. Silk
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館3館
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53
- Brand trial after a change in promotion credibility
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by David B. Montgomery and J. Scott Armstrong
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館3館
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54
- Adolescent attitudes toward television advertising : preliminary findings
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Scott Ward and Thomas S. Robertson
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館3館