著者
書誌事項
Preliminary research report
Marketing Science Institute
この図書・雑誌をさがす
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21
- Children's perceptions, explanations and judgments of television advertising : a further exploration
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by Scott Ward, Greg Reale, David Levinson
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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22
- The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law
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[by] Gary G. Gerlach
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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23
- Store-to-store and department-to-department image comparisons
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by Eleanor G. May
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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24
- Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices
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by Thomas P. Hustad and Edgar A. Pessemier
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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25
- Selection and clustering of image dimensions
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by Eleanor G. May
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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26
- On-line computer applications in marketing and marketing research
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by David B. Montgomery
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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27
- Negro shopping patterns in mass-merchandising stores
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by William G. Capitman
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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28
- Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961
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by William G. Capitman and Scott Ward
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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29
- Image evaluation of a department store : techniques for conducting the study
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by Eleanor G. May
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館2館
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30
- Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations
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by Harry L. Davis and Alvin J. Silk
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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31
- A review of current developments in the use of "attitude and activity" measures in consumer market research
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by Thomas P. Hustad, Edgar A. Pessemier
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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32
- The consumer generation gap : report
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by William G. Capitman
Marketing Science Institute 1971 Working paper , Preliminary research report
no. 2
所蔵館2館
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33
- Formulating public policy on consumer issues : some preliminary findings
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by Robert Moran
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館4館
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34
- A multivariate regression analysis of the responses of competing brands to advertising
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by Frank M. Bass and Neil E. Beckwith
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館3館
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35
- The value of retail exchange services-- : a measure of market performance
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by Victor Cook, Rolando Polli and Susan Douglas
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館2館
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36
- Automobile advertising expenditures and sales : during the 1970 GM strike
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by Robert D. Buzzell and Michael Baker
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館3館
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37
- The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations
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by Michael J. Baker
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館3館
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38
- Practitioners' conceptions of the advertising process : an initial look
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by Alice E. Courtney
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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39
- Nonmetric approaches to multivariate analysis in marketing
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Paul E. Green, Vithala R. Rao
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館
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40
- Measuring the effectiveness of consumer advertising : a case history
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by Lawrence Friedman
Marketing Science Institute 1970 Working paper , Preliminary research report
所蔵館1館