volume editor, O.C. Ferrell ; contributors, Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo

SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 9 . Resource-advantage theory

: HB

Available at 20 libraries

David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

McGraw-Hill/Irwin c2002 7th ed., International ed Irwin/McGraw-Hill series in marketing , McGraw-Hill higher education

Available at 1 libraries

David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

Irwin/McGraw-Hill 2000 6th ed McGraw-Hill international editions , McGraw-Hill series in marketing and advertising

Available at 3 libraries

David W. Cravens, Charles W. Lamb, Jr, Victoria L. Crittenden

Irwin c1996 5th ed The Irwin series in marketing

Available at 14 libraries