Author(s)
Bibliographic Information
Report
Marketing Science Institute
Marketing Science Institute
- Other Title
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MSI Report
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541
- The nonresponse problem in consumer telephone surveys
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by Frederick Wiseman and Philip McDonald
Marketing Science Institute 1978 Report / Marketing Science Institute no. 78-116
Available at 13 libraries
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542
- Labeling research--the state of the art
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by John A. Miller
Marketing Science Institute 1978 Report / Marketing Science Institute no. 78-115
Available at 12 libraries
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543
- Sears, Roebuck and company : the dishwasher recall
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by Steven L. Diamond, in collaboration with Stephen A. Greyser
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-101
Available at 11 libraries
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544
- Parent under pressure : influences on mothers' responses to children's purchase requests
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by Scott Ward, Edward Popper & Daniel Wackman
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-107
Available at 7 libraries
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545
- Americans' attitudes toward consumerism
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Stephen A. Greyser
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-113
Available at 12 libraries
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546
- Food marketing : what role for nutrition?
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by James E. Austin
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-104
Available at 6 libraries
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547
- Entering new markets : strategies and performance
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by Ralph Biggadike
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-108
Available at 11 libraries
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548
- Determinants of advertising intensity : a review of the marketing literature
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by Paul W. Farris
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-109
Available at 12 libraries
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549
- The young adult consumer : an introduction and overview
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by Lawrence H. Wortzel
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-118
Available at 8 libraries
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550
- Nutrition and the American consumer : a survey of interest groups
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by John A. Quelch & Alden G. Clayton
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-116
Available at 7 libraries
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551
- Improving business and academic collaboration on research in marketing
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by Stephen A. Greyser
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-100
Available at 8 libraries
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552
- A framework for the comparison of marketing models : a delphi study
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by Jean-Claude Larréché & David B. Montgomery
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-102
Available at 9 libraries
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553
- Culture and consumer behavior : time for a fresh look?
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by Susan Douglas & Bernard Dubois
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-106
Available at 9 libraries
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554
- Consumer satisfaction and dissatisfaction : perspectives and overview
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by H. Keith Hunt
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-112
Available at 10 libraries
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555
- An overview of market segmentation : behavioral concepts and research approaches
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by William L. Wilkie and Joel B. Cohen
Marketing Science Institute 1977 Report / Marketing Science Institute No. 77-105
Available at 12 libraries
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556
- Cumulative advertising effects : sources and implications
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Darral G. Clarke, editor
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-111
Available at 11 libraries
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557
- Industrial buying behavior
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by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-117
Available at 11 libraries
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558
- Marketing consumer services : new insights
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by Pierre Eiglier ... [et al.]
Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-115
Available at 13 libraries
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559
- The evaluation of consumer protection laws : the case of the fair credit reporting act
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by Louis W. Stern ... [et al.]
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-114
Available at 13 libraries
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560
- Industrial product policy : managing the existing product line
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by Benson P. Shapiro
Marketing Science Institute 1977 Report / Marketing Science Institute no. 77-110
Available at 12 libraries
