Author(s)
Bibliographic Information
Report
Marketing Science Institute
Marketing Science Institute
- Other Title
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MSI Report
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601
- Competitive market strategies : some generalizations and hypotheses
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by Derek Abell
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-107
Available at 13 libraries
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602
- Classifying businesses by sensitivity of return on investment to profit influences
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by Beverly C. Duer
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-108
Available at 9 libraries
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603
- The changing role the industrial distributor
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by Frederick E. Webster, Jr.
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-121
Available at 11 libraries
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604
- The relationship between advertising and promotion in brand strategy
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by Roger A. Strang with contributions by Robert M. Prentice and Alden G. Clayton
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-119
Available at 14 libraries
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605
- Advertising's affective qualities and consumer response
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by Alvin J. Silk and Terry Vavra
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-100 , Working paper , Preliminary research report
Available at 1 libraries
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606
- Consumer research inputs to public policy and legal decisions : workshop report -- summary version
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by William L. Wilkie and Stephen A. Greyser
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-105
Available at 6 libraries
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607
- Modeling marketing phenomena : a managearial perspective
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by David B. Montgomery and Charles B. Weinberg
Marketing Science Institute 1974 Report / Marketing Science Institute no.74-118
Available at 7 libraries
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608
- The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
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by Ronald C. Curhan
Marketing Science Institute 1974 Report / Marketing Science Institute no.74-110
Available at 6 libraries
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609
- Market share, profitability, and business strategy
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by Robert D. Buzzell, Bradley T. Gale & Ralph G.M. Sultan
Marketing Science Institute] 1974 Report / Marketing Science Institute no. 74-116
Available at 12 libraries
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610
- The impact of company characteristics on business level profitability
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Paul Nowill
Marketing Science Institute 1974] Report / Marketing Science Institute no. 74-113
Available at 7 libraries
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611
- Economic theory and the idea of marketing productivity
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Marketing Science Institute] 1974 Report / Marketing Science Institute no.74-108
Available at 10 libraries
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612
- Technological change in the food industry
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by Gordon F. Boolm & Ronald C. Curhan
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-123
Available at 7 libraries
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613
- Operation Santa Claus : a pilot study of decision-making by children and parents
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by André Caron & Scott Ward
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-120
Available at 8 libraries
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614
- The effects of television clutter : an experimental investigation
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Peter Webb, Michael L. Ray
Marketing Science Institute, Research Program 1974 Report / Marketing Science Institute no. 74-112
Available at 8 libraries
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615
- The effects of fair trade : the case of Rhode Island
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by Anthony P. Hourihan & Jesse W. Markham ; Conducted under a grant fron the Center for Economic Studies, Washington, DC.
Marketing Science Institute 1974 Report / Marketing Science Institute 75-109
Available at 10 libraries
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616
- Consumer socialization
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by Scott Ward
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-106
Available at 8 libraries
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617
- Consumer problems and consumerism : analysis of calls to a consumer hot line
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by Steven L. Diamond, Scott Ward & Ronald Faber
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-104
Available at 7 libraries
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618
- Comparison advertising : issues and prospects
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by William L. Wilkie and Paul Farris
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-103
Available at 11 libraries
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619
- Effects of television advertising on consumer socialization
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by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
Marketing Science Institute [1974?] Report / Marketing Science Institute no. 74-111
Available at 7 libraries
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620
- The impact of price forecasting on strategic planning : the case of petrochemicals
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by Robert B. Stobaugh and Phillip L. Townsend
Marketing Science Institute 1973 Report / Marketing Science Institute no.P-71 , Working paper , Preliminary research report
Available at 2 libraries